Adidas Soccer

advertising | design

Adidas challenged us (Victors & Spoils) with creating a visual identity system that was modular enough to feature multiple players, teams, shoes, jerseys and fan bases ALL in the same execution. We satisfied this tall order with a design system that visualizes Adidas innovation through graphic, geometric “shards” that are flexible enough to magnify both human and product stories in any combination.

agency: Victors & Spoils
year: 2012.